Located in Central Japan, Gifu prefecture connects main roads to the west and the east coast. This makes it a suitable hub for log transporting and trading.

In the auction season, people come to Gifu Precious Wood Market and try bidding the precious wood they want. Auctioneers open the bids and start to read each specific price in a unique rhythm repeatedly to maintain the intensity of the atmosphere. In such an ambience, people will raise their price continuously and get the bid in a snap!

In front of the office, there stands a monument engraved with the words “Wood’s Soul”, which shows the homage Gifu people pay to the wood. They believe that the wood has guarded and protected them for hundreds of years.